Television viewers agree that the commercial for Orville Redenbacher’s Pop Up Bowl, featuring Magician of the Century Criss Angel, is one of the most memorable TV ads in recent history. In the ad, Criss literally drops in on a couple to show them how the Pop Up Bowl magically transforms from a microwave popping bag to its own self-contained bowl in just minutes.

According to industry research, the spot resonates well with television audiences, scoring very high in both the memorability and likeability categories. Ratings giant Nielsen reports that Criss’ spot beat out McDonald’s, Ford, Jell-O, Cheez-It and Volkswagen for the coveted #1 most memorable spot in the second quarter of 2011. All of this is just another way of saying that Criss keeps viewers entertained and engaged – exactly what you’d expect from the internet’s most-watched magician! View the commercial to see what has audiences buzzing.