Speaking of the wheat bags, the family is very familiar with online shopping, in fact, the "wheat bag" is not the only way a brand, open the "wheat bag" site home page, and then the drop-down menu, surprisingly yes, the company known for its online shopping, even with (agent) of 18 brands. "This is just part of the existing brand and reserves brand there are hundreds." Wheat bags CEO Ye Haifeng said.
From the original OEM
for overseas, and then create multiple brands, and launched their own designer brand, wheat bags with more than four years. Manage multiple brands in a short time and be able to grasp the consumers' tastes, but also to reduce the order stock, wheat bags are also groping.
Is not simply called the "Amoy brand
Ye Haifeng is a business started online in 2007. "In the 10 years before, I mainly foreign companies, OEM bags, and many traditional luggage company almost was not particularly large scale, and an annual sales of about tens of millions of dollars, but also to foreigners processing the added value is very low. "
Ye Haifeng admit, though every year there are a lot of money standing to the credit of 3% to 5% of gross profit is allowed to tangle endless, "There are other methods that can increase profits?" Will often pop out of his mind this idea.
Thus, by virtue of interest in the Internet itself, he decided to join the network sales.
Start-ups in 2007 and 2008, Ye Haifeng the most painful two years, "is not all that you can succeed in this matter, the outside world and the trust of Burberry Outlet customers are not very strong, there are a number of business friends leave I still think the industry is promising, and is determined to continue to do. "
Entity turned to Internet sales, Ye Haifeng feel that hundreds of billions of
Burberry Handbags luggage sales in China, its own brand and market well-known companies do not actually more, the place is like a shoe, a lot of people no shoes, as there is always a chance. "
Compared to other network sales, Ye Haifeng very lucky. Due to the accumulation of overseas sales experience and a network of resources, he soon introduced Goldlion and Mickey's international brand and win big right to sell not only cost but also easy to rally.
According to different needs, and build other brands. Company in accordance with the Office family, the little girl, Mature and neutral wind, the white men created a series of brands such as DUDU, Katangese, flying space, Alpha.
With these brands, how to let others know about it? Ye Haifeng one also established dozens of online point of sale, and also the official website of the wheat bags, but to promote some time after the discovery, the outcome is not obvious. Taobao channel to make a wheat bag products business, will soon open the situation.
"I have not the product is divided into 'Amoy
Burberry Outlet Online brand' or 'non-Amoy brand', I was on the view that, Taobao possession network purchased 80% of the share, can not lose this opportunity. If you give up the Taobao, then equal to you 80% of the share also lost, which is a very simple logic. "
Behind the brand, "one thousand hands."