“I had already put my car, glitter toms computer and banjo up for collateral for our bank loan, so Kickstarter was one of our only options,” said Pleasant Pops co-founder Ryan Horowitz. He got the word out about the Kickstarter page on Facebook and Twitter, and the company raised $12,000 in the first 24 hours of the campaign. Though Kickstarter has said it’s not interested in offering equity in exchange for contributions, after the passage last month of the Jobs Act, similar crowdfunding sites will be able to. There are roughly a dozen such services, most of which have whimsical names such as IndieGoGo, Launcht and Crowdcube. Now that their users can get womens toms shoes stock in the companies they fund, crowd-backed entrepreneurs like Ko may become more common. In February, Ko took his Kickstarter money and began working with a bamboo shop in China to create the glasses, which come in five styles and sell for about $120 each. “China gets a bad reputation for how well products there are made,” he said. “But when it comes to bamboo, China is the best in the world because they’ve been doing it since the beginning of .?.?. China.” Panda’s big break came when the company sparked the interest of the retailer Anthropologie, which is introducing Panda in some of its test markets. To date, the company has been responsible for more than 1,000 eye exams, and Ko recently quit his consulting-firm job to work on Panda full time toms shoes for men . “It was scary, but it’s now or never,” he said.

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